Beck Hello Again - Episode 1

Brought on by Director Chris Milk (Radical) & Hudson Rouge (Team Detroit), GRAiNEY PICTURES & The Sibs Produced & Directed this acclaimed rock-doc web series to support Beck’s Hello,Again interactive concert, for Lincoln’s new re-imagined car marketing campaign. GRAiNEY created, shot & edited 6 bespoke BTS videos to seed awareness for a 360 interactive online concert experience. GRAiNEY’s digital event partner, Soho Events, then produced the live 360 experiential VIP lounge. Watch the 360 experience here: